Ep. 5: How Erin Coupe Turned Burnout into a Calling

In this powerful episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business.

After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering her true identity. Erin shares how childhood adversity shaped her grit, why she walked away from Wall Street, and the inner work that led her to a thriving coaching business rooted in authenticity.

Whether you're navigating burnout, exploring fractional work, or considering entrepreneurship, Erin’s story offers a roadmap for reclaiming your energy, identity, and joy.

What You’ll Learn:

• Erin’s journey from financial hardship to corporate success—and why she walked away
• The two pivotal moments that catalyzed her career and mindset transformation
• How to begin a soul-aligned pivot before leaving your current job
• Why action (not clarity) is the key to confidence
• How to quiet your inner critic by naming it (Erica, anyone?)
• What it means to ritualize your life and shift from obligation to intention
• Practical tools for navigating burnout and rediscovering yourself

Links & Resources:
💼 Authentically EC – Erin’s Website
→ Subscribe for alignment insights + grab Erin’s free mindset mastery guide
🎧 The Erin Coupe Podcast – bite-sized wisdom in under 15 minutes
📚 Pre-order Erin’s book (coming September 2025!) – stay tuned for title reveal
👥 Want to go deeper? Apply to Erin’s private cohort experience. Podcast listeners receive $100 off if accepted.

Transcript

Amanda: Welcome to today’s episode of “Female Fractionals”. I'm your host and fractional CMO, Amanda Nizzere. On today's episode, we have Erin Coupe, founder and CEO at Authentically EC, a mindset coach and transformational speaker. Erin has spent over 17 years in three global companies, including Goldman Sachs and CBRE, prior to launching Authentically EC in February of 2020.

Leading to the formation of her business is Erin's journey from self-sabotage to self-actualization after discovering a thirst for learning and mastering non-conventional methods to navigate stress, anxiety, and overwhelm. Erin dove deep into progressive studies in neuroscience, quantum mechanics, and spirituality.

She now brings the sum of her whole life experience, credible corporate background, and transformational knowledge and guidance to the professional world through her work. Erin offers a lot of great content on her website at authenticallyyou.com, where you can subscribe for insights to align your mind, heart, and soul—and unlock your best self.

I hope you enjoy this conversation with Erin. She has an incredibly inspiring story that she uses to help others, including many entrepreneurs. 

Hi Erin, welcome to the podcast. It’s so great to see you.

Erin: I'm so glad to be here, Amanda.

Amanda: Where I always love to start is having guests tell everyone a little bit about their background and how they got started as a personal and mindset coach. I'd like to just throw a little caveat in there that if our listeners haven't heard Erin's full story—although she'll share it a little bit now—you also have to listen to episode one of her podcast, The Erin Coupe Podcast, because it's an incredible story.

She'll share it now, but also tune in to her podcast because she shares a little bit more there too.

Erin: Well, thank you for that. I go pretty deep in that first episode.

I would be remiss not to start with just a little bit about my upbringing, because it's a big part of what has shaped me and ultimately really shaped the grit and the perseverance that I think are just in my DNA.

You know, I grew up in a family where there was a lot of financial stress and trauma. We were a very, very poor family. My dad was terminally ill since I was five and disabled, so he could not work. And he passed 13 years later. So, the family that I was raised in—my mom was gone a lot because she had to work multiple jobs just to put food on the table for my siblings and me.

But even with that kind of lack of structure and dysfunction in my childhood home, I always knew that there was a possibility and a belief in myself that I could build my own life.

But as I got older, I realized, you know what? If I put myself in college, that could be my ticket to creating my own life—getting a really great education. I was a very smart person. It just seemed like something that was a no-brainer, even though no one in my entire family had gone to college—like aunts, uncles, you name it.

So I was the first in my family to even get to that step in life, and I did just that. I moved to New York City after college and I started working in the finance industry by way of working at Reuters initially. Then I was recruited to work at Goldman, and that is a pivotal moment. That is where I essentially sold my soul.

I didn’t realize what I was doing at the time, but as a poor person—the way that I grew up—being offered a job and being recruited by Goldman Sachs was like the Holy Grail to me at that point. It was like, “Wow, what an opportunity for me to really make some money.” That’s kind of where my mind was as a 24-year-old woman.

Amanda: And yeah—living in New York, nonetheless.

Erin: Exactly right. I just wanted my own space, and that was going to help me do it.

But you know, I really lost myself when I was on Wall Street. I lost mysel